Uncovering Purpose,
Discovering Opportunity.

At James Watts Consulting, I work with founders and small–medium, design‑led brands who need clear, senior‑level guidance on growth and key business decisions.

I offer three ways to work together, depending on the depth of support required: Founder Advisory, Strategic Consulting and Strategy & Planning. Each engagement is tailored – from light, access‑led advisory through to deeper, retainer‑based support and fixed‑scope strategy projects – to help you clarify priorities, make confident decisions and move forward with focus.

stylish hospitality service offering

Uncovering Purpose,
Discovering Opportunity.

At James Watts Consulting, I work with founders and small–medium, design‑led brands who need clear, senior‑level guidance on growth and key business decisions.

I offer three ways to work together, depending on the depth of support required: Founder Advisory, Strategic Consulting and Strategy & Planning. Each engagement is tailored – from light, access‑led advisory through to deeper, retainer‑based support and fixed‑scope strategy projects – to help you clarify priorities, make confident decisions and move forward with focus.

  • For founders and business leaders who want senior strategic support to grow, I work alongside you as an external strategic partner – helping you make clear, confident decisions about where to focus, how to grow, and what to say no to.

    • 1 × 60‑minute strategic growth session per month (Teams or in person)

    • Session notes with clear priorities for the month ahead

    • Email access for key questions and decisions between sessions

    • Clarifying growth priorities and focus (what to lean into, what to pause)

    • Sense‑checking major decisions (new channels, partnerships, hires, investments)

FOUNDER ADVISORY

strategic consulting

  • Creating or refining business plans that outline goals, strategies and financial projections.

    • Weekly, fortnightly or monthly meetings as required (Teams or in person)

    • Analysis & insights

    • Strategy development

    • Strategy execution supervision

    • 1‑on‑1 senior leader mentoring

    • Departmental supervision where required

    • Reviewing the commercial picture: revenue, margins, offer and channel performance

    • Clarifying growth priorities and sequencing (what happens first, next, later)

    • Shaping and refining offer and revenue mix

    • Supporting key structural or team decisions (roles, responsibilities, capabilities)

    • Designing simple operating rhythms so strategy is executed consistently

STRATEGY & PLANNING

  • Ideating the long-term plan for building and managing the brand. Defining the brand’s purpose, target audience, competitive positioning messaging, and marketing tactics.

    • Comprehensive business analysis, typically covering:

      • Sales performance and revenue mix

      • Customer segments, behaviours and value

      • Market and category landscape

      • Competitor review and positioning

      • SWOT: strengths, weaknesses, opportunities and threats

    • Strategic insights

    • Strategy development

    • Key growth opportunities and where to focus

    • Strategic development and direction

    • Brand positioning and differentiation

    • Sales and marketing priorities and planning

    • Key moves and next steps (what to do now, next, later)

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