Uncovering Purpose,
Discovering Opportunity.

We partner with small to medium purpose-driven founders and business leaders who strive to strengthen their brand, improve marketing positioning, drive growth, and cement long-term customer loyalty.

Our approach to consulting is rooted in a deep understanding of aligning business goals with meaningful values, transforming brands into industry leaders through a blend of strategic insight and creative innovation.

stylish hospitality service offering

Our Services

Brand Consulting

  • Ideating the long-term plan for building and managing the brand. Defining the brand’s purpose, target audience, competitive positioning messaging, and marketing tactics.

  • Crafting or refining a comprehensive brand strategy that aligns with the business goals and values to drive brand recognition and loyalty.

  • Defining the brand’s unique value proposition, crafting positioning statements, messaging and creative assets that resonate with their target market.

  • Identifying what sets the brand apart from competitors and developing strategies to emphasise these qualities, whether that be brand values, product features, or customer experience.

  • Exploring ‘why’ the business exists, what it stands for, and how it contributes meaningfully to society.

  • Establishing the principles and beliefs that guide the brand’s decisions and actions, building trust and loyalty with customers.

  • Shaping positive customer perceptions by managing brand reputation, improving customer experiences, and aligning brand messaging with desired perceptions.

  • Developing strategies to increase brand recognition through various marketing and advertising channels including PR, traditional media, social media, events and partnerships.

  • Creating memorable brand experiences for customers across various touchpoints including digital platforms, physical spaces and customer service interactions.

  • Planning strategies for launching new brands, products or campaigns, including promotional activities, events and partnerships.

  • Developing compelling messaging that communicates the brand’s story, values, and benefits to resonate with the target audience.

  • Identifying influential collaborations and conceptualising mutually beneficial campaigns to enhance brand reputation, expand reach, and tap into new customer segments.

BUSINESS Consulting

  • Creating or refining business plans that outline goals, strategies and financial projections.

  • Assisting in identifying growth opportunities including expanding into new markets, launching new products or services, and harnessing strategic partnerships or collaborations.

  • Strategic navigation for small businesses charting a clear path towards growth, sustainability, and success.

  • Developing marketing and sales strategies with techniques and tactics to attract and retain new customers and drive sales.

  • Tailored initiatives to foster a positive, productive, and engaged team, in alignment with the company’s goals and values.

  • Designing efficient and effective frameworks that optimise workflows, enhance communication, and support business objectives.

  • Advising on integrating sustainability practices within business operations, product development, and marketing strategies to enhance brand reputation and appeal to environmentally conscious consumers.

  • Designing philanthropic programs and partnerships that align with the brand’s values and resonate with target audiences, contributing to positive social impact and community engagement.

© James Watts 2024